CPA Calculator
Calculate your Cost Per Acquisition (CPA) for new customers.
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How Much Are You Paying For a Customer? Understanding CPA
Cost Per Acquisition (CPA), also known as Cost Per Conversion, measures the total cost to acquire a single paying customer from a specific campaign or channel. It's a more direct metric than general ad spend because it ties costs directly to results.
Formula: `Total Ad Spend / Number of Conversions (or Sales)`.
Your ideal CPA must be lower than your net profit per sale. If it costs you $30 to acquire a customer and your net profit is only $25, you are losing $5 on every sale. This tool helps you monitor your CPA, ensuring your ad campaigns are not just generating sales, but profitable ones.