Facebook Ad Cost Calculator
Estimate ad costs based on CPM, CTR, and CPC metrics.
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Decoding Facebook Ad Metrics: CPM, CPC, and CTR
Understanding the relationship between core Facebook Ad metrics is key to managing your budget and campaign performance.
Key Metrics:
- CPM (Cost Per Mille): The cost to show your ad to 1,000 people. This measures the cost of impressions, not clicks.
- CTR (Click-Through Rate): The percentage of people who saw your ad and clicked on it. This measures ad creative effectiveness.
- CPC (Cost Per Click): The average cost for each click on your ad. This is directly influenced by CPM and CTR.
Relationship: A high CTR will lower your CPC, even if your CPM is high. This calculator helps you see how these metrics influence each other and your total ad costs.